Insight · 新质生产力

“New Quality Productive Forces”: a slogan's cold start, measured

Most policy vocabulary builds up gradually. 新质生产力 (“new quality productive forces”) did not: the term does not appear in a single CCTV Xinwen Lianbo broadcast before 2023, shows up in 18 items that year, and explodes to 269 items in 2024 — one of the fastest cold starts measurable in a decade of broadcast transcripts. State Council policy documents follow with a clean one-year lag: zero documents until 2024, then 4 in 2024 and 10 in 2025.

News vs policy documents, year by year

The broadcast led; the documents followed. By the time the first State Council document containing the phrase appeared, Xinwen Lianbo had already mentioned it in ~290 items.

All numbers

Methodology

• · News counts: GET /v1/news?q=新质生产力&group_by=year — broadcast items whose title or transcript contains the exact phrase.
• · Policy counts: GET /v1/policy?q=新质生产力&group_by=year — State Council documents (国发/国办发 series) containing the exact phrase.
• · Exact-phrase matching; paraphrases are not counted. Counts are items/documents, not phrase frequency.
• · The latest year is partial. News corpus covers 2016–present; policy corpus 1996–present. Data as of 2026-06-11.

Trace any term's birth the same way via the Xinwen Lianbo API and State Council policy API. More findings: Data Insights.